High-end European mattress maker Coco-Mat may not be a boutique hotel or spa, but at their SoHo, New York City outpost, customers are being routinely pampered with complimentary food, drink, slippers, a robe and, even a private room for a 2-hour nap. Clients interested in purchasing a mattress (with prices starting at $9k for a full bedding set) are invited to experience a free nap-- the first offer of its kind that only exists at the New York City location. Complete with scented candles, plush bedding and an oversized shower, Coco-Mat is redefining what it means to sell comfort.
(Photography Credit: Coco-Mat)
“We say that we have the best beds in the world but you'll never know if you don't try them,” says Rosemary Charou, manager at Coco-Mat.
“We say that we have the best beds in the world but you'll never know if you don't try them,” says Rosemary Charou, manager at Coco-Mat.
(Photography Credit: Coco-Mat)
Coco-Mat's philosophy of graciousness extends to all aspects of the store. Arrive around 12-noon on a weekday and expect Rosemary to offer you Greek salad or whatever other snack prepared from scratch in the store's kitchen area. Follow Rosemary or another equally welcoming staff person into the private suite (featuring the 4 layers that make up a complete bed set) and discover a relaxing respite of the most comfortable proportions.
Coco-Mat's philosophy of graciousness extends to all aspects of the store. Arrive around 12-noon on a weekday and expect Rosemary to offer you Greek salad or whatever other snack prepared from scratch in the store's kitchen area. Follow Rosemary or another equally welcoming staff person into the private suite (featuring the 4 layers that make up a complete bed set) and discover a relaxing respite of the most comfortable proportions.
(Photography Credit: Coco-mat)
(Photography Credit: Coco-mat)
An award-winning producer of all-natural bedding, Coco-Mat's 5,650 square-foot flagship store in SoHo is the company's first stand-alone store in the US. With the motto “sleep on nature,” Coco-Mat sells a line of metal-free mattresses that are handcrafted using 100% natural materials and environmentally friendly manufacturing methods. The materials include tropical coconut fibers, seaweed gathered from Greek beaches, fibers culled from cactus plants, horsehair treated with natural rubber, goose down and wool.
An award-winning producer of all-natural bedding, Coco-Mat's 5,650 square-foot flagship store in SoHo is the company's first stand-alone store in the US. With the motto “sleep on nature,” Coco-Mat sells a line of metal-free mattresses that are handcrafted using 100% natural materials and environmentally friendly manufacturing methods. The materials include tropical coconut fibers, seaweed gathered from Greek beaches, fibers culled from cactus plants, horsehair treated with natural rubber, goose down and wool.
(Photography Credit: Coco-Mat)
The popularity of its high-end beds in Europe has lead to the opening of more than 60 Coco-Mat stores in eleven countries and partnerships with more than 300 luxury hotels to feature its mattresses, including Ritz-Carlton Barcelona and Athens Sofitel. The company's privately owned factories in Xanthi, Northern Greece, where they are each handmade. The company has garnered numerous awards since its 1989 founding in Greece. Global sales totaled $70 million in 2011 alone.
The popularity of its high-end beds in Europe has lead to the opening of more than 60 Coco-Mat stores in eleven countries and partnerships with more than 300 luxury hotels to feature its mattresses, including Ritz-Carlton Barcelona and Athens Sofitel. The company's privately owned factories in Xanthi, Northern Greece, where they are each handmade. The company has garnered numerous awards since its 1989 founding in Greece. Global sales totaled $70 million in 2011 alone.
(Photography Credit: Coco-Mat)
The New York store is located at 49 Mercer Street between Broome and Grand Streets, with interiors designed by acclaimed architect Thomas Juul-Hansen and award-winning lighting designer Hervé Descottes. Upon entering the store, get ready to delight is a delicious herbaceous scent of lavender that fills the store. Arrive around 12-noon on a weekday and expect Rosemary, manager at Coco-Mat to offer you Greek salad or whatever other snack prepared from scratch in the store's kitchen area.
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